Assignment 5: Love - Inspirational Poster

Exercise:

1. Pick your favorite quote related to the theme (love, romance, tenderness, etc)
2. Design a inspirational poster (sponsored by cupid greeting card Pte ltd)
3. Poster should convey the theme primarily through colours with minimal use of photographs and other visual elements.
4. Take Colour print out. Size of Artwork: A4 or smaller.

This assignment is quite easy to think in terms of ideas to represent love. And it just took me a few seconds to decide to use God's love for all men through His son Jesus, since that's the greatest love anyone can ever receive. I guess the challenging part is finding the correct colours and design to represent this theme of love.

As usual, I wanted my design to be always clean & simple. So I tried using simple shapes and colors to symbolise the theme. Two main shapes need to be present are a cross and a heart.


So below is the one I came out with:

(Front Cover)

(Inside)

I chose the color sky blue as the background color for the cover because it represents heaven & divinity, which give people a peaceful feel to the card. And for the heart, needless to say, the color pink is used, since it's the universal representation of love. Lastly, the white cross symbolise purity and truth, and the Christianity belief of Jesus crucifixion on the cross.

The feedback I got during the tutorial is that the position of the cross makes the whole design unbalanced & distracting. But my initial intention of puting at such position is to create a dual effect, one being the symbol of cross, second to imitate the look of a gift with wrapping ribbons if view from far. I will see if I can solve this issue again...

This exercise makes me understand the importance of catchy color combination in a greeting card, especially for smaller ones. Since people won't notice the texts unless they took a closer look at it, the general color tone and mood must to set right so that people will roughly know if that's the kind of card they are looking for. And to stand out from the other cards of same theme is indeed challenging.

Now i have a better sense of the meaning & representation of colors. =)